Learn marketing at home, learn digital marketing, learn copywriting, learn marketing online

Learn Marketing. No College Required

Digital Marketing, Traditional Marketing

Warning: College lecturers may find this content upsetting.

With so much content online, everybody has the opportunity to become a student and in their own time too.

You mightn’t get that diploma when you’re finished but you won’t get those bills either.

Now I’m not suggesting a boycott of traditional education. Going to college is an important growth experience for many people.

I myself found the structure of college life invaluable.

Assignments had to be in on time. Group work had to be undertaken with people of varying levels of skill and attitude.

And of course the lecturers.

A good lecturer will allow you to understand a subject in such depth and perspective that studying on your own cannot replicate.

That said, with so much quality content online, anybody can master a subject without college if they have the dedication to do so.

I’ve used Copyblogger and Hubspot for years.

They are two of the best marketing education resources online.

For a more structured approach, check out this article from Brad Zomick.

He has really put some thought into this but more than anything it shows you what is possible. Taylor a plan to your own needs. It will get you thinking.

I hope you’ve found this useful. If I’ve inspired you or you have any questions comment below.

Thank you for reading.

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Google panda, Google search, seo, digital marketing

How Google Works 2016

Digital Marketing

Ok, so the title may be slightly misleading. Nobody knows exactly how Google works. It’s constantly evolving. Especially the Panda algorithm. 

Content is still king though (always will be), duplication is still frowned upon and mobile optimisation is still a must.

Focus your efforts on creating original, useful content with your user in mind. You don’t need to worry about search engine optimisation until you have something to optimise.

That said, the infographic below will help you figure out how best to get your content seen by your target market in 2016.

how google works 2016, SEO 2016, search engine marketing, 2016 search marketing, digital marketing

how search works 2016 seobook

Thank you for reading.