In a world of expensive TV and print advertising and growing pay per click search engine spends, this documentary may force you to rethink your marketing.
Content is still king and the rise of You Tube, blogging and social media has leveled the marketing playing field.
Creating original, engaging content is very possible, even for smaller organisations.
I found this film to be truly inspiring and scribbled down pages of ideas while watching.
I hope you get as much from it as I did.
Thank you for reading.
image from freeimages