Big business advertising and controversy have always had a close relationship. It’s no accident.
Yes controversy is usually courted with purpose and yes there is no bad publicity (almost).
This video by The Richest shows some of the more ill advised campaigns from recent years.
Although I don’t think any executives here went hungry as a result of the public’s reaction (well maybe one did), a few certainly lost some sleep.
Thank you for reading
image from freeimages
While in Dublin city today I saw a restaurant window that I’d seen many times before in a new light.
I’m taking the kids to the same area next week and plan to eat out somewhere before we go home. As I drove I scanned around for a suitable place and laughed to myself when I looked at Pitt Bros.
Read: Families not welcome
“Well I’m not taking them there anyway”, I thought to myself. Then I realised: They don’t want us there. They don’t want our business. Families are quite clearly not welcome.
And that’s fine. They know their target market. Good for them. It’s just rare to see such an obvious example of customer exclusion.
It’s a trendy street, lots of nightlife and colleges close by and it seems to be working for them too. The place looked packed.
Still, I couldn’t help but thinking it’s lazy copywriting. Lazy and crude.
If your product has genuine quality, it seems to me that a shop front like this one gives the wrong message. Even if it is to the right people. It just feels low-rent to me.
When I got home, my curiosity still high, I did some research and came across an interesting article by Rags Srinivasan about demarketing. The practice of proactively discouraging potential customers who don’t fit your target market personas. It is available here.
Anybody have an opinion on this? If it’s working, does that then make it good copy? Am I old before my time?
Please comment below.
Thank you for reading.
Don’t you just love America?
Land of the free, land of the brave and home of the infomercial.
I’ve seen some ill conceived contraptions in my time but this top ten list of marketing mishaps by WatchMojo.com is on a whole other level.
How some of these items made it to market is beyond me. As for the poor souls tasked with the job of marketing this junk… I have no words.
Be advised, I’m purposely posting this video as far away from any gift giving holidays as possible. My conscience couldn’t take it if I was responsible for a reader actually buying somebody one of these things.
image from freeimages