Integrated marketing communications success, target market

5 Steps To Integrated Marketing Success

integrated marketing communication

Integrated marketing communications can seem complicated at times.

Taking some time to lay a solid foundation will give your campaign the best possible chance of success.

Before you release any content out into the big bad world (or spend any money) take a step by step approach to outlining your strategy.

I’ve created this cheat sheet to help you do just that. In just 5 steps you’ll strengthen your campaign and greatly improve your return on investment.

IMC cheat sheet, integrated marketing communications, imc infographic, imc cheat sheet, Integrated marketing cheat sheet

IMC cheat sheet

I hope you’ve found this helpful. And best of luck in all of your marketing endeavours.

Thank you for reading.

Marketing comfort zone, public speaking, marketing confidence

He Left His Marketing Comfort Zone

integrated marketing communication

We all have our comfort zones. We have them in many different areas of our lives.

I personally don’t like public speaking. At all.

I hate it in fact.

I flee from it whenever I can.

Although I am a marketer, I am definitely not a PR guy.

I do recognise that this is a problem however and I am working on it. I’m always working on myself in some way.

In my current search for self improvement I’ve come across a guy that’s been where many of us have been, or are today. He’s no guru, positive psychology drum banger or special case.

Actually, and I mean this in the nicest possible way, he’s nothing special. It’s actually a bit random that I even watched his video all the way through. I just recognised a normal guy, doing his best and telling it like it is.

He’s a web-marketer with what seems to be his own small agency and in this video he’s speaking from the heart.

It’s rare to hear somebody so genuine these days and I just found this so very refreshing I had to share it:

Thank you for reading.

image from freeimages

The Integrated Marketing Communications Recipe

integrated marketing communication

 

‘Integrated Marketing communications? What do I care, I just do burgers’

Integrated Marketing Communications (IMC) is a complex sounding term.

It sounds far removed from running a business day-to-day yet there’s no better way to get your name out there.

Not convinced?

What SME actually has the time to Pinterest their twitter and Googlify their Facebook anyway? you ask.

Well, actually, it’s usually the businesses that are doing well…

The standard definition of integrated marketing communications:

 recognises the value of a comprehensive plan that evaluates the strategic roles of a variety of communication disciplines advertising, public relations, personal selling, and sales promotion and combines them to provide clarity, consistency, and maximum communication impact.

Boring stuff, but put simply: If you know where your customers are. And you’ve got something interesting to say. You can create some serious consumer recognition and word of mouth promotion by engaging them at different points throughout their lives. Regardless of the size of your company.

So…

Market your business in many places, keeping your message the same and easily understood.

Consistency across the right channels is key, in fact it’s everything.

You, your message and what you do, must be instantly communicated every time a potential customer encounters your brand. They should know you at a glance – a colour, your logo or the first note of your jingle, whatever.

Being memorable is creativity, times repetition, plus quality.

Imagine a hungry customer wants to order-in dinner.

She’s seen your post on Facebook. She recognises you from across her social media, local newspaper, flyers, etc. She hears good things, reads good things and likes what she sees. She’s interested. And hungry.

You’re familiar. Recommended. The safe, logical choice.  Indeed, the only untried choice she’s considering right now.

You’re low-risk you see. Almost sure to be tasty.

At worst, you’ll be her first call when she wants a burger just like yours. What’s more likely is that she’ll order from you next time she doesn’t want to cook.

Be an authority, an expert – Say loudly who you are, why you’re special and what you offer.  Be the name that’s known.

Watch the following video for a visual explanation of what I’ve just said (that’s right, we’re all lazy and like different channels).

Thank you for reading.

image from phase3